Over the course of his career, entrepreneur and philanthropist Peter Morton has built a unique history of achievement in the restaurant and hospitality industries, creating a worldwide brand that remains a cultural icon to this day. Co-founder of the Hard Rock Cafe, the Chicago-born Morton launched his restaurant in early 1970s London, a time and place that had little to offer in the way of casual American dining. Feeding Europe’s burgeoning taste for American fare, Morton soon developed Hard Rock Cafe into a recognized source of music memorabilia as well, with a cast of famous patrons to boot. From its humble origins in Hyde Park, Hard Rock Cafe soon became a worldwide phenomenon, opening more than 100 restaurants by 1999 and evolving into a billion-dollar brand. Following the sale of his share in the restaurants in 1996, Peter Morton turned his attention to the new Hard Rock Hotel and Casino in Las Vegas, which also included The Joint concert venue, and a host of other distinctive features. In tandem with this work, Morton entered the film industry, serving as Executive Producer on such titles as Lock, Stock and Two Smoking Barrels; Stardust; and Snatch.
Since the sale of Hard Rock Hotel and Casino in 2006, Peter Morton has devoted his time to other interests, notably his philanthropic projects. Among these, Morton sits on the Board of Trustees for the Young Eisner Scholars, the National Resources Defense Council, and the Museum of Contemporary Art in Los Angeles. A proud supporter of the University of California, Los Angeles, as well, Peter Morton now serves as namesake for an outpatient medical building at 200 UCLA Medical Plaza.
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